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Facebook Ads and Google Ads are two of the most popular advertising platforms used by businesses today. But which one is better?

There is no simple answer to this question, as it depends on your specific business needs and goals. However, there are some key differences between Facebook Ads and Google Ads that you should be aware of.

Facebook Ads is great for targeting specific demographics, as Facebook has a lot of user data that you can use to target your ads. Google Ads is better for targeting specific keywords, as it has the largest search engine in the world.

Facebook Ads also offers more creative options, such as video ads and carousel ads. Google Ads offers more text-based options, such as headings and sitelinks.

So which platform is right for you? The best way to decide is to test out both platforms and see which one works better for your business. Try running a few ads on each platform and see which ones get the best results. Then continue using the platform that works best for you.

Facebook has shown great scalability for e-commerce, since it gives you the option to create lookalike audiences, what that does is create a new audience that looks like your current, so you can scale even further and through the roof.

Google on the other hand has many good qualities too, but not like facebooks scalability.